Course description

In this course, you’ll be introduced to the world of digital marketing and e-commerce through a hands-on curriculum developed by Google. The material covers key topics, and is designed to give you an overview of the Google Digital Marketing & E-commerce Certificate.

The program, created by Google employees in the field, is designed to provide you with job-ready skills in under 6 months to start or advance your career in digital marketing and e-commerce.

What will i learn?

• Learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job
• Attract and engage customers through digital marketing channels like search and email
• Measure marketing performance through analytics and present insights
• Build e-commerce stores, analyze online performance, and grow customer loyalty